A model in a black blazer against a black backdrop, her face lit magenta with a cyan rim of light.
Issue Nº 07 · Autumn / Winter 2026Maple Grove, Minnesota
Cover story

The hard light issue

Fashion · Beauty · Portrait
Inside

Gels, grids and a rack of speedlights

ElliotStrand

Editor's letter

A studio in Maple Grove, twenty-five minutes from downtown Minneapolis. Black seamless, a wall of gels, and speedlights shaped by grids, snoots and softboxes.

Commissions from the Twin Cities, the Upper Midwest, and brands who ship their product in.

Hard light, honest skin, and color you can feel before you see it.

Recent work forAtelier NordLune SkinWren BridalLakeline MagazineHarbor & Field

Selected spreads, 2025–26

Every picture comes with its recipe

Scroll to turn the pages

Model in a sculptural white gown against a cyan-lit backdrop.
Fashion · Wren Bridal, couture

Sculpture, lit like sculpture

  • KeyBare speedlight, 30° grid, camera left
  • BackgroundTwo speedlights, cyan gels, on the seamless
  • Exposuref/11 · 1/200 · ISO 100
Model in a metallic silver puffer coat, the surface reflecting magenta and cyan light.
Fashion · Atelier Nord, outerwear

Two colors, one surface

  • LeftSpeedlight, cyan gel, 40° to camera
  • RightSpeedlight, magenta gel, 40° to camera
  • FillNone. The coat does the rest.
Beauty close-up with graphic winged eyeliner and glossy skin, magenta rim light behind.
Beauty · Lune Skin, campaign

The line is the story

  • KeySilver beauty dish just above the lens
  • RimGridded speedlight, magenta gel, behind right
  • FillWhite v-flat below the chin
Portrait of a man with a shaved head and beard in a black turtleneck, sculpted by hard light.
Portrait · Marcus, founder

Quiet power

  • KeySingle speedlight, 20° grid, 45° camera right
  • RimCyan gel behind left, feathered
  • ShadowBlack flag opposite the key
Portrait of an elegant older woman with a silver bob and red lipstick on a black backdrop.
Portrait · Joan, at sixty-four

Sharper than ever

  • KeySmall softbox, high and frontal
  • RimMagenta gel, behind right
  • FillSilver reflector under the chin
A hand with chunky chrome rings resting near glossy red lips.

Disciplines

Three ways in

  • Fashion

    Campaign · Lookbook · Editorial

    Garments built to be seen. Hard light for structure, gels for attitude, and a set run tight enough to shoot forty looks in a day.

  • Beauty

    Skincare · Cosmetics · Jewelry

    Macro work under a beauty dish. Retouching keeps skin texture, so the product reads as true on a phone and on a billboard.

  • Portrait

    Personal · Press · Headshot

    For founders, artists and anyone who wants to look like the best version of who they already are. One light, sometimes two.

Masthead

The man behind the lights

Elliot Strand trained as a painter before he picked up a camera, and still thinks in color first. He assisted fashion photographers in Chicago for five years before opening his Maple Grove studio in 2019.

He works almost entirely with speedlights: small, fast, and precise enough to put a single stripe of color exactly where it belongs.

Light
Eight speedlights, octaboxes, beauty dish, strip boxes, grids and snoots
Gels
Magenta, cyan, CTO, and a drawer of everything else
Cameras
Full-frame mirrorless, medium format for campaigns
Backdrops
Black, white, grey and colored seamless
Elliot from behind, adjusting a gridded speedlight with a magenta gel in a dark studio.
  1. 01 · Day 0

    Brief

    Send the idea, the date and the deliverables. A written quote follows within two working days.

  2. 02 · Week 1

    Light plan

    A 30-minute call to agree references, wardrobe, and a lighting diagram for each setup.

  3. 03 · Shoot day

    On set

    Tethered capture, so the team sees every frame land. Gels and setups changed in minutes.

  4. 04 · +10 days

    Finals

    Proofs in 72 hours, retouched files in ten days, with usage terms in plain language.

Quote desk

Tell me what you're making.

Every project is quoted to its scope. A rough idea is enough to start.

  • Studio time, lighting setups and gels
  • Private online proofing gallery
  • Retouched finals for print and web
  • Usage licensing, written per project
Type of shoot
Demo site · inquiries are not sent anywhere.